Who's the Most Vain Celebrity on Instagram?

(Photos: Instagram)

There's something inherently narcissistic about social media. I mean, for the most part, services like Facebook, Instagram, and to a lesser extent Twittter are all about publicly broadcasting the good parts of your life. But the "selfie" has taken self promotion to another level. 

For celebrities, posting photos of themselves is part of building their brands, but that doesn't make it any less vain than the rest of us, does it? Given the ubiquity of celebrity seflies on Instagram, we thought it'd be interesting to see which star celebrates the self-portrait the most. Maybe then we'd have as close to an objective measure of celebrity vanity as possible. Most selfies = most vain. Simple enough. It's not exactly science, but it's as close as we're gonna get.

First, we had to narrow down the field, so we looked at the 10 celebrities with the most followers — after all, the more people you have seeing your photos, the higher the vanity quotient. The results created a list that's pretty interesting in its own right (especially if you ever had any doubts about the Kardashian family's popularity).

Top 10 Most Followed Celebs on Instagram:
1. Justin Bieber: 10,447,333 
2. Kim Kardashian: 9,482,267
3. Rihanna: 9,207,011
4. Kendall Jenner: 6,239,548
5. Taylor Swift: 6,042,866
6. Khloe Kardashian: 5,775,643
7. Beyonce: 5,772,049
8.  Kylie Jenner: 5,510,720
9. Kourtney Kardashian: 5,285,275
10. Harry Styles: 4,376,370

Second, we had to define "selfie." A traditional selfie means the subject of the photograph is also the photographer (which is why you see so many outstretched arms in the shots). For our purposes, we expanded the definition to include any photo in which the celebrity is clearly the sole focus of the photo, beyond activity, location, or environment. So basically everything about a traditional selfie but possibly taken by a second party.

For example, the left photo counts as a selfie even though Paris Hilton obviously didn't take it herself. The right does not because it's more candid and less about posing/mugging for the camera and more about, "Hey, look I went fishing.").
The only other stipulation was that any uploaded magazine covers/photos of the celebrity were discounted. Also, for musicians, concert/performance photos don't count towards the tally, even in the extreme close-up case.

With these rules in place, we then looked at the last 300 Instagram posts made by our list of 10 most-followed celebs and tallied up their selfies to see who came out with the most. Here's how that list turned out going from lowest to highest selfie rate (or least to most vain, if you want to stick by that measure).

---

10. Harry Styles
Selfie Count: 5

9. Taylor Swift
Selfie Count: 15

8. Beyonce
Selfie Count: 21

7. Kourtney Kardashian
Selfie Count: 38

6. Khloe Kardashian
Selfie Count: 46

5. Kendall Jenner
Selfie Count: 48

4. Kim Kardashian
Selfie Count: 51

3. Rihanna
Selfie Count: 79

2. Justin Bieber
Selfie Count: 86
1. Kylie Jenner
Selfie Count: 87

There you have it — Instagram's selfie queen is Miss Kylie Jenner.

'Keeping Up With The Kardashians' Recap: The Real Todd Kraines

(E!)

Tonight's episode of Keeping Up With The Kardashians made me laugh out loud. And not snarky laughter either. Real, genuine laughter, and it was all due to the return of the Todd Kraines prank. Also in this episode, Bruce's 87-year-old mother shows up, and Kim becomes obsessed with the idea that her youth has long passed Kylie's Tumblr.

This Week's Winner - Scott

The Todd Kraines prank had been mentioned on a previous episode, but I'll quickly explain. The Kardashian family has a family friend named Todd Kraines who is like a nephew to Kris Jenner. At some point, Kourtney, Khloe, and Kim convinced Scott to pretend to be Todd Kraines and call "Auntie Kris" repeatedly to the point that it started to scare her because she knew it was a fake Todd Kraines but had no idea who the creep was that was calling her. Oh, and also "Todd" would send her drinks when she was out to dinner.

Sooooo in this episode, Scott, after MONTHS of doing the Todd Kraines impersonation, is sick of it, so he and the girls decide to reveal the prank by having the real Todd Kraines show up at Kris' house. First they're shocked that Todd Kraines actually answers the phone, then they're glad that he agrees to the plan since it's the first he's heard that a guy he doesn't even know has been doing a very strange impression of him.



The day of the reveal, everyone's at Kris' house when the neighborhood security guard calls that Todd Kraines is there to see her. Kris freaks out. "What if it's the f***ing fake Todd Kraines?!" When she goes to open the door, she's happy to see the real Todd Kraines and Scott immediately breaks into his amazingly bad impression to let Kris know that it's been a prank all along. Scott wins because his facial expressions and the sound of his voice doing "Todd Kraines" are hilarious. Not like how this show is ridiculous hilarious. Real hilarious.

This Week's Loser - Kris
Kris loses this week for not thinking she could get along, even briefly, with Bruce's 87-year-old mother, Esther.

Bruce wants Kris to accompany him to Idaho to visit his mom for her birthday and because her third husband just passed away. Kris is all, "She doesn't like me and never has." And I'm like, She's 87! Octogenarians do not hold grudges! But I decide that maybe she's one of those super cranky, mean old people, so maybe Kris is justified.

Bruce decides to invite Esther to California instead and it turns out that this lady is not only not cranky or mean, she's straight awesome. Esther is very young and sassy for someone pushing 90 and upon arriving at the house asks, "Do you have a Canadian whiskey?" She's great.

In the end, Esther ends up quasi-apologizing to Kris for the 23 years of distance and Kris is like, "I'm glad she finally appreciates me being with her son." Come on! They were cold to each other and that's the best case scenario because it was probably more that Kris was distant while Esther thought of each meeting like a new start because 1) She's old, 2) She seems really fun-loving, and 3) She's tipsy on whiskey.

What Else Happened:
Kim gets obsessed with Kylie's "most amazing Tumblr" and wants Kylie to feature her on it. Kylie thinks it's weird (It is.) and stops returning Kim's texts. But then! Kim sees picture of Kylie at an event wearing one of her outfits. Kim gets all, "How dare you steal clothes from my closet?!" and asks Kylie to give all her borrowed clothes back. In the talking head shot, Kim says that Kylie needs to learn respect and this will teach her, but doesn't say this to Kylie who seems to think that this is just normal clothes returning. Basically, Kim's a little jealous thatshe's not 16 anymore. It doesn't make that much sense but it causes Kim to ponder aging and realize the impossibility of immortality start wearing beanies.

Parting Quote:

(E!)
"And the last print is just for you guys. The unicorn... with Kardashian hair."
-Guy at the design meeting for the Kardashians' clothing line. I mean... it's just bizzare.

Next week's episode is about cooking placenta and Rob's new hobby of carving animal sculptures from wood. I can't make this up. For now, what did you think about the Todd Kraines prank? Kim's obsession with Kylie? The amazingness that was Esther? Let us know in the comments!